S Collins & Son butchers in Muirhead have seen trade increase by 10 per cent since the horse meat scandal swept the nation, with freshly made beef burger sales up 30 per cent.
Stewart Collins said “We can’t believe how many beef burgers are flying off our selves. More and more customers are coming through the door, this has been a real win for not only us but the Q Guild as a whole. Our meat is sourced from local farms and we pride ourselves on this. Our burgers are not only homemade and totally tasty, but 100% free from horse meat, a promise the local supermarket can’t guarantee.”
Sales figures from all members of the Q Guild, a membership organisation of the UK’s 110 best independent butchers, show that consumers are heading back to the high street following the scare, which has dented consumer trust in the major supermarkets.
Stewart Collins said: “Since the horse meat scandal hit the news I think consumers have become aware that there isn’t transparency in purchasing meat, in particular, burgers, from their supermarket. This isn’t the case with Q Guild butchers, who can show the provenance of all the products they sell. We pride ourselves on being able to deliver from farm to plate and knowing each step of that process.”
S Collins & Son are current Butcher Shop of Year Winners, was established in 1955 by the Grandfather of the present day business. The original Stewart Collins was succeeded by his son Stewart Collins and now by Stewart’s sons Stewart & Fraser Collins.
Since 1979, first class cattle have been bought from Morgan’s Farm of Glenboig.
To date S Collins & Son have won over 70 awards for their products.
S Collins & Son is a member of the Guild of Q Butchers and is inspected by not only the local authority but also an independent European body for the most rigorous hygiene standards, with every member of staff trained in hygiene management. With more than a century of combined experience in butchery and specialist suppliers of cooked meats, ready meals, pies, sausages, burgers, bacon and cured meats, there’s wealth of fabulous food just waiting for you to try it out at Muirhead.
